How Long Should A 30 Second Video On Youtube Take To Upload

An illustration of a video of a woman riding her bike being trimmed.

Wondering what the best video length for your social media videos is in 2021? Yous're in the right place. Because in this guide, we'll swoop deep into video length best practices for all important social media platforms including TikTok, Facebook, Instagram and more than.

Set to create videos with optimal lengths for your audience on social media?

Let'southward get on with information technology.

Video Length Best Practices for 2021: Categorized by Social Media Platform

Platform #1: Facebook Video Length

Platform #2: Instagram Video Length

Platform #3: Twitter Video Length

Platform #4: YouTube Video Length

Platform #five: LinkedIn Video Length

Platform #6: Snapchat Video Length

Platform #7: TikTok Video Length

Frequently Asked Questions (FAQs)

Why You Need to Know Video Length All-time Practices

Outset, permit's become this straight in case you're having any second thoughts: you need to add video production to your marketing strategy.

Non just because 87% of the marketers are tapping into video equally a marketing tool, but because your consumers look to run across more video content from yous. In fact, over half, 54% of the consumers to be specific, want to see more than videos from businesses.

Notwithstanding, there's more than that goes into video marketing than simply churning out videos later videos.

Here are just three of the most essential aspects of video production:

Tap into different types of video to get your viewer'southward attending.

Experiment with tutorials, webinars, video ads, social media videos, explainer video content every bit well as promo videos and live streams. This mode, yous tin tell what agree's your audience'south attention best.

Empathize the right length for your video.

Essentially, the optimal video length depends on its use case, the industry yous are in, the channel where the video will live, and which function of the marketing and sales funnel the video content belongs to.

And so, a video that'due south lower down in your marketing funnel is going to be longer than one that's at the meridian of the funnel. Similarly, your alive streams can be long, but domicile page videos need to be quick at getting to the key bulletin.

Understand the relationship between video length and date charge per unit.

Again, this depends on the video's use instance and where it's in the marketing and sales funnels. But, the primal is to create videos that get straight to the point and appoint viewers from the get-go. This is how yous can ensure good completion rates.

In curt, finding out the platonic length for your online video, therefore, takes a lot of work (and experimenting).

Overwhelming, right?

The skillful news is that we've got your back as nosotros share video length best practices to requite you lot crude benchmarks to proceed in mind.

And, two, while you obsess over the ideal video length, Visme helps y'all do the rest of the legwork past giving you video templates. This way, you can experiment while spending simply a few minutes on creating video content since you don't take to start from scratch.

Here's a pool of video templates from Visme, with this one being my favorite:

With the basics out of the way, allow'south dig into the ideal video length for each social media platform individually.

Facebook Video Length

Marketers don't need enquiry or numbers to testify that Facebook video has been all the rage on the social platform lately.

If you've institute yourself stopping to watch Tasty's videos even if you aren't into cooking 😳 (don't worry, I'yard the same. We'll proceed that every bit our little secret), then you know that video is doing smashing.

In fact, 15% of all content on Facebook is video. In that location, now nosotros've a number proving information technology too.

On pinnacle of that, engagement on Facebook videos is also high with video posts getting an average of 59% more date than other postal service types.

So what makes the optimal video length here? Here yous go:

The platonic Facebook story video length is up 20 seconds.
The ideal length for an organic Facebook video post is somewhere between 24 to 90 seconds.
The optimal length for a Facebook ad is effectually 15 seconds or less preferably. The shorter the ad, the better its completion rate.
Lastly, alive streams are best equally longer videos. The reason? It takes time for viewers to join and appoint with your live stream.

That said, permit's give yous some video length best practices for Facebook video content.

Facebook Video Tips

Make sure that you live stream for at least x minutes.

Aye, that's because you lot want your target audience to bring together you in that time, but also because mail service the 10-min mark, Facebook notifies your audience that you're live.

Always add together captions to your social media videos.

85% (!) of Facebook users tend to lookout videos on the platform without sound. After all, non everybody has their earphones handy. The solution? Always add together captions to your videos so y'all tin can maximize the odds of getting viewers to continue watching your video.

Upload a video natively to the platform than sharing a link.

It's always a good idea to share a YouTube video link. Saves you fourth dimension and all that. But the Facebook algorithm favors native video content. So walking this extra mile volition help you improve your video engagement in add-on to the occasional please-spotter-my-video-till-the-cease prayer.

Mention your brand inside iii seconds of a Facebook video ad.

Lastly, be quick about featuring your make in an ad no thing how desperately yous feel the want to develop some suspense. Why? Because Facebook says 23% of the consumers are probable to remember which brand made a video if it was mentioned within the kickoff three seconds of the video.

Here's more on creating compelling video ad funnel content for your Facebook business relationship.

Instagram Video Length

Foremost a visual platform, y'all'll need to double down on creating video content for Instagram that's both creative and high quality.

Expect at this video from Amazon to see how it checks off both quality and creativity.

Non feeling especially inspired? Pick a video template and share information technology equally your Instagram story video. Here'due south i, for case.

Don't forget to tweak the colour and fonts, so the video meets your brand style.

This would take but a few minutes, but if you desire to go faster, consider setting up your make kit in Visme.

At present, for the ideal length for Instagram videos:

Keep your in-post videos around thirty seconds long (you get sixty seconds in full, but 30 seconds seems to be the sweet spot for engagement).
You can experiment with longer videos for IGTV videos. Best continue them 10 minutes long for optimal completion rates.
For Instagram story video length, upwards to xv seconds seems to be platonic.
Like to IGTV videos, live streams on the platform tin can tip toward longer length. Y'all can take them to threescore minutes max with ten minutes being the minimum length to bear in mind.

Instagram Video Tips

Continue the following in mind.

Option an engaging thumbnail for your videos.

Since Instagram is a visual platform, contest can be stiff. But a adept thumbnail for your video can get people to stop scrolling and picket your video.

Encourage engagement with GIFs, stickers, texts, and other blueprint elements.

Instagram'due south zillions of pattern elements can help you up video date charge per unit in no time. Go people to rate with the sliding sticker.

Or, give them a poll sticker with options to selection from. You can likewise throw in a question sticker to become them talking.

Non to forget, the sound-on sticker is smashing for reminding people to turn on their volume.

Twitter Video Length

Video does well on the blue-bird platform too with two billion people watching videos on the platform every day.

To add to this, tweets featuring videos get ten times the engagement than tweets without videos.

Yous go it.

Then what's the ideal video length that you should be aiming for?

Keep the following in mind:

For both video tweets and video ads, the optimal length lies between 20-45 seconds. These tin be every bit long every bit two minutes and 20 seconds. Merely considering the fact that Twitter revolves effectually brevity, it's best to stick with short video content.

Twitter Video Tips

Use captions or get creative with text overlay.

Videos on Twitter autoplay as GIFs do. On peak of that, 93% of all the videos are played on mobile devices then you demand to ensure that your video takes into account the sound-off viewing manner.

It's here that you can utilise captions and text overlay to make sure you hook your target audience right abroad and get people to engage likewise.

This video tweet by Glossier does this well.

The Joy Of Blushing 🎥 https://t.co/dEGtGduAg3 flick.twitter.com/xluOrZqBDU

— Glossier (@glossier) March ii, 2017

Add people or your production in your video's early frames.

Calculation people at the beginning of your video can aid increase your views significantly as they bring in a xl% increment in the overall response.

Alternatively, offset with your product as doing and so gets 34% increased click intent and 24% increment in positive interest.

Hither'south a video template that can help y'all do this.

YouTube Video Length

YouTube is the second most visited site after Google.

This alone is plenty to tell yous that there's a vast audience watching videos on here.

But, to ostend, hither's an interesting stat: users consume over 1 billion hours of videos on YouTube , more than Facebook and Netflix combined.

And so you ameliorate know the ideal video length for this platform, right?

We've got you covered:

For YouTube video ads, aim for 6 seconds for bumper ads and xv-20 seconds length for pre-roll ads.
Shoot for videos betwixt vii-15 minutes. Social Media Examiner suggests this is the ideal video length for best performance.

More often than not, notwithstanding, the platonic YouTube video length depends on who your audience is and the video type. For case, a how-to video explaining a concept can be longer than a product showcase video.

YouTube Video Tips

Steer clear from fluff.

Just because you've the liberty to mail longer videos on YouTube doesn't hateful yous go along and on in your video. Remember: the crispier your video content, the better your completion charge per unit. This, in turn, helps with YouTube SEO and better ranking on the platform.

Pattern an engaging thumbnail.

As with a typical search engine, when you lot search YouTube for something, you'll note that several videos show upwards in the results.

So what do y'all think makes people click on one video and not some other? The thumbnail.

A captivating thumbnail can help you stand out and encourage viewers to lookout man your video likewise.

Note that in the example beneath, I searched for means to increase my productivity and the first case has way more views (2.1K views) instead of 13 views on the 3rd video.

A elementary guess for why it's so: because the commencement video has a properly designed thumbnail.

A screenshot of YouTube search results showcasing eye-catching thumbnails.

Worried you lot've more piece of work on your plate as you need to design the thumbnail too? Fret at present. Here are 50 YouTube banner templates to help you lot save fourth dimension and design well.

Ever begin with a claw.

Once a viewer clicks on your video, you need them to stay. How? With a claw. For example, you can commencement with a story. Or, you tin share the end consequence first — this always works wonders because your viewer tin can tell exactly what it is that they'll get from watching your video.

Alternatively, tell the viewer their trouble is existent but in that location's a solution to it.

Our team at Visme does this all the time. Mike Ploger who hosts our YouTube videos gets direct to the point, even introducing himself subsequently.

Example in indicate: in this video, Mike talks nigh how exercises can really help boost creativity, then gives his intro.

LinkedIn Video Length

LinkedIn is home to professionals mainly, just do these executives watch online videos?

You bet they practise!

Three-quarters of executives share they watch work-related videos at to the lowest degree weekly. The takeaway? Y'all need crisp video content for Linkedin that's packed with value.

Let's look at what's crips enough for business organization professionals:

Keep LinkedIn in-feed videos to xxx-300 seconds. Try non to get over ten minutes.
Aim for at least 15-infinitesimal long live streams on LinkedIn.

With LinkedIn though, longer video content can be constructive too.

In fact, research by LinkedIn concludes that long-form video on the platform tin can bulldoze the same number of clicks as brusque-length videos.

Only here'due south the grab: long videos need to tell a story to be able to captivate viewers.

A green nonprofit video template available in Visme.

LinkedIn Video Tips

Shoot from various angles.

Fifty-fifty if it's an interview, it'southward great to accept unlike angles and so your viewer doesn't go bored of looking at a talking head constantly. Or, include some B-roll with vocalization over to forbid things from existence static in the video.

Make vertical videos that are optimized for mobile viewing

.As with well-nigh other platforms, LinkedIn users consume video content on their mobile devices with 91% of people watching videos on their phones.

This ways you tin can increase your video engagement by capturing information technology in vertical mode — a good way to improve the mobile viewing feel equally viewers don't need to twist their phones to watch the video.

Snapchat Video Length

Snapchat doesn't give y'all any more than ten seconds for video content. And then a practiced dominion of thumb is to shoot from 3-10 seconds in video length for Snapchat.

For Snapchat video ads, yous go betwixt three seconds to three minutes.

Over again, the shorter the improve.

Snapchat Video Tips

Keep it short only intriguing.

Play on viewers' curiosity since it can be challenging to pack your key content in three seconds. Leverage a stiff hook and add in a link or hashtag to go your target audience to engage with your content farther.

Proceed it simple.

Besides leaning on brevity, think of keeping your key message simple. Snapchatters check the app in short bursts throughout the day ( thirty times to be specific) so they're flooded with content.

On top of that, attending spans are lower than a goldfish lately, so keeping your message simple helps you leave a memorable impression.

TikTok Video Length

Every bit with Snapchat, TikTok users love bite-sized video content.

Ideally, the optimal length there is between nine to xv seconds although you lot can practise 60 seconds in full.

If you lot don't upload the video natively, however, you can exceed the 60-second mark.

Merely, over again, brand certain you know how to hold your audience's attending if you lot desire to play with longer videos.

TikTok Video Tips

Leverage background music.

Since TikTok gives you a sound library to play with, make the near of it to make your video entertaining. Better yet, use a trending song.

Create trending videos.

Every bit with trending music to your videos, you can also create video content that's based on the trends.

Ready to Create Your Next Video?

Now that you know video length best practices for all social channels, I'm sure you're feeling pumped to kickoff creating videos. Make it like shooting fish in a barrel and exciting for yourself past signing up for Visme to first creating videos today. Remember, short videos with a strong claw are the style to making pop videos.

Oftentimes Asked Questions (FAQs)

Q1. How long should social videos be?

Social videos should exist no longer than two minutes according to diverse studies. Engagement tends to drop subsequently the i-minute marking so it makes sense to proceed the complete video length short.

Q2. Why are curt videos more constructive?

Short videos get straight to the point, which helps them concur your audience's attending. Not to mention, viewers stop watching videos after one minute, so keeping your video content short can help amend its completion charge per unit.

Q3. What is the ideal length for a YouTube video?

The ideal length for a YouTube video is x minutes. Generally, videos betwixt seven to 15 minutes perform well on the platform. Notwithstanding, go along in heed that your video only needs to be as long as it needs to be. Meaning: don't drag the content. Instead, cut direct to the point.

Q4. Is video better than text?

Online users consume more than video content than text with people watching 500 meg hours of video content on YouTube alone and just 16% reading text word for give-and-take .

People besides retrieve more of what they watch than what they read with 80% retaining a video they consumed in the by calendar month and 10% of what they read . This gives video content a improve position than text.

Q5. Can you mail a x-minute video on Facebook?

In-feed Facebook videos can be as long as ninety seconds. To exist able to share a 10-minute video on Facebook, split up your video into series and share them ten minutes subsequently each other. Or, host a alive stream that can be viii hours long.

Q6. Why practise popular YouTubers make 10-minute videos?

Because the best performing YouTube videos tend to be x-infinitesimal long, popular YouTubers stick with this optimal length benchmark.

Q7. Are longer YouTube videos better?

Longer YouTube videos are only good at getting date if they're filmed creatively so they're able to hold the viewers' attention. The ideal length of a YouTube video, notwithstanding, boils downward to the video's use case and the industry you are in.

Q8. What is the maximum size video you can upload on Facebook?

Co-ordinate to Facebook , the maximum video size yous can upload on the platform is x GB with a resolution of 1080p or less. But remember, the longer the video is, the larger its file size and the longer the time to upload information technology (peculiarly, if your cyberspace connection is a deadening 1).

Q9. How long tin a YouTube video exist in 2022?

In 2022, yous can upload a xv-minute long video. If yous take a verified business relationship, you tin upload longer videos.

Q10. What is the all-time online video maker?

Non to be biased, but Visme is a proficient online video maker. This is, particularly, because it makes video production a breeze for y'all by giving your free, easy-to-customize templates to create videos.